Sliced Bread
While Sliced Bread takes a break we serve up… Dough.
Dough is the series from BBC Radio 4 which looks at the business behind profitable, everyday products and considers how they might evolve in the years to come.
In each episode, entrepreneur Sam White speaks to industry experts to find out how these products manage to make a profit and what game-changing - and pointless - innovations they have seen in their time.
Tom Cheesewright, a technology expert and applied futurist, then offers his predictions on what might be coming beyond the current production pipeline.
Episodes of Dough are released weekly on Thursdays wherever you get your podcasts. But if you’re in the UK, you can listen to the latest episode on BBC Sounds first, a week earlier than anywhere else.
Produced by Jon Douglas. Dough is a BBC Audio North production for BBC Radio 4 and BBC Sounds.
Sliced Bread returns for a new batch of investigations in April when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.
In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds.
Episodes
| Title | Duration | Published | Consumed |
|---|---|---|---|
| Dough - Lawn Mowers | 00:24:48 | 2025-03-27 07:00 | |
| Dough - Bicycles | 00:25:01 | 2025-03-20 07:00 | |
| Dough - Washing Machines | 00:25:10 | 2025-03-13 07:00 | |
| Dough - Game Consoles | 00:25:24 | 2025-03-06 07:00 | |
| Hearing Aids | 00:29:06 | 2025-02-27 07:00 | |
| Plant Food | 00:25:10 | 2025-02-20 07:00 | |
| Boiling Water Taps | 00:29:39 | 2025-02-13 07:00 | |
| Grounding Sheets | 00:30:17 | 2025-02-06 07:00 | |
| Cooking Oils | 00:32:29 | 2025-01-30 07:00 | |
| Protein Powder | 00:26:07 | 2025-01-23 07:00 | |
| Smart Scales | 00:25:02 | 2025-01-16 07:00 | |
| Insulation Hacks | 00:27:01 | 2024-12-26 07:00 | |
| The Sliced Bread Christmas List | 00:42:21 | 2024-12-16 07:00 | |
| Hair Loss Products | 00:35:43 | 2024-12-12 07:00 | |
| Toast - Phones 4u | 00:24:48 | 2024-12-05 07:00 | |
| Toast - Dan-Air | 00:25:05 | 2024-11-28 07:00 | |
| Toast - Our Price Records | 00:24:54 | 2024-11-21 07:00 | |
| Toast - Kodak | 00:25:02 | 2024-11-14 07:00 | |
| Toast - Reader's Digest UK | 00:27:49 | 2024-11-07 07:00 | |
| Coffee Pods | 00:28:24 | 2024-10-31 11:00 | |
| Cleaning Sprays | 00:30:21 | 2024-10-24 07:00 | |
| Longevity Supplements - 100th Episode | 00:33:03 | 2024-10-17 07:00 | |
| Float Tanks | 00:32:28 | 2024-10-10 07:00 | |
| Slug Repellents | 00:29:20 | 2024-10-03 07:00 | |
| Electrolytes | 00:30:02 | 2024-09-26 07:00 | |
| Insulated Coffee Cups | 00:29:18 | 2024-09-19 07:00 | |
| Greens Powders | 00:28:58 | 2024-09-12 07:00 | |
| Foam Rollers | 00:30:20 | 2024-09-05 07:00 | |
| Dishwasher Tablets | 00:29:23 | 2024-08-29 07:00 | |
| Dough - Fridges | 00:24:55 | 2024-08-15 07:00 | |
| Dough - Irons | 00:24:49 | 2024-08-08 07:00 | |
| Dough - Hairdryers | 00:25:03 | 2024-08-01 10:48 | |
| Dough - Vacuum Cleaners | 00:25:00 | 2024-07-25 07:00 | |
| Dough - TV Sets | 00:24:57 | 2024-07-18 07:00 | |
| Introducing Dough | 00:01:30 | 2024-07-15 13:25 | |
| DNA Ancestry Tests | 00:25:03 | 2024-07-11 07:00 | |
| Ear Plugs (recorded live at Hay Festival) | 00:32:25 | 2024-07-04 07:00 | |
| Cholesterol Lowering Products | 00:28:18 | 2024-06-27 07:00 | |
| Acupressure Mats | 00:34:02 | 2024-06-20 07:00 | |
| Pest Control | 00:30:48 | 2024-06-13 07:00 | |
| Contact Lenses | 00:29:33 | 2024-06-06 07:00 | |
| Car Tyres | 00:30:39 | 2024-05-30 10:41 | |
| Sustainable Period Products | 00:26:34 | 2024-05-23 07:00 | |
| Air Fresheners | 00:26:59 | 2024-05-16 07:00 | |
| LED Face Masks | 00:29:18 | 2024-05-09 07:00 | |
| Toast - Safeway UK | 00:24:47 | 2024-05-02 07:00 | |
| Toast - Green Shield Stamps | 00:25:19 | 2024-04-25 07:00 | |
| Toast - Mothercare's UK Stores | 00:25:15 | 2024-04-18 07:00 | |
| Toast - Vine | 00:24:55 | 2024-04-11 07:00 | |
| Toast - Little Chef | 00:24:48 | 2024-04-04 07:00 | |
| Mushroom Coffee | 00:29:43 | 2024-03-28 07:00 | |
| Dishwashers | 00:30:45 | 2024-03-21 07:00 | |
| Tens machines and circulation boosters | 00:32:13 | 2024-03-14 07:00 | |
| Milk Alternatives | 00:32:37 | 2024-03-07 07:00 | |
| Fitness trackers | 00:27:27 | 2024-02-29 07:00 | |
| Pots and Pans | 00:29:15 | 2024-02-22 07:00 | |
| Dog dental chews | 00:29:52 | 2024-02-15 07:00 | |
| Face Creams | 00:32:45 | 2024-02-08 07:00 | |
| Sliced Bread is back! | 00:02:25 | 2024-02-05 11:33 | |
| Toast - Jamie's Italian | 00:24:48 | 2024-01-11 07:30 | |
| Toast - Commodore Computers | 00:24:49 | 2024-01-11 07:20 | |
| Toast - Club 18-30 | 00:25:06 | 2024-01-11 07:10 | |
| Toast - Sunny Delight | 00:25:03 | 2024-01-11 07:00 | |
| Toast - Toys R Us | 00:25:26 | 2023-12-18 12:34 | |
| Toast is back! | 00:01:16 | 2023-12-15 12:01 | |
| Bedding | 00:30:15 | 2023-12-07 07:00 | |
| Christmas Trees | 00:29:47 | 2023-11-30 07:00 | |
| Sports Bras | 00:36:07 | 2023-11-27 13:50 | |
| Vacuum cleaners | 00:36:19 | 2023-11-23 07:00 | |
| Ice Baths | 00:33:11 | 2023-11-09 07:00 | |
| Eco-friendly toilet paper | 00:27:45 | 2023-11-02 10:55 | |
| Smart Thermostats | 00:28:19 | 2023-10-26 07:00 | |
| Motion Sickness Remedies | 00:27:16 | 2023-10-19 07:00 | |
| Weighted Blankets | 00:27:29 | 2023-10-12 12:32 | |
| Induction Hobs | 00:24:59 | 2023-10-05 07:00 | |
| Vapes | 00:33:00 | 2023-10-02 14:30 | |
| Sliced Bread is back! | 00:02:03 | 2023-09-21 13:27 | |
| All Consuming is back! | 00:01:11 | 2023-07-20 18:32 | |
| Mosquito Repellents | 00:27:38 | 2023-07-13 14:00 | |
| Barefoot Shoes | 00:32:05 | 2023-07-06 14:30 | |
| Dog Poo Bags | 00:28:14 | 2023-06-29 14:00 | |
| Cycle Helmets | 00:30:45 | 2023-06-22 18:10 | |
| UV Sterilisers | 00:28:19 | 2023-06-15 14:00 | |
| Outdoor Clothing | 00:29:05 | 2023-06-08 14:03 | |
| Reusable Nappies | 00:28:55 | 2023-06-01 18:33 | |
| Hay Fever Treatments | 00:33:31 | 2023-05-25 14:00 | |
| Low and No Alcohol Beer | 00:25:45 | 2023-05-18 14:00 | |
| Snoring Products | 00:26:17 | 2023-05-11 14:00 | |
| Toast - Sinclair C5 | 00:25:14 | 2023-05-04 09:41 | |
| Toast - Friends Reunited | 00:25:27 | 2023-04-27 09:20 | |
| Toast - Blockbuster | 00:25:24 | 2023-04-20 09:15 | |
| Toast - Olestra | 00:24:52 | 2023-04-13 09:10 | |
| Toast - Google Glass | 00:25:36 | 2023-04-06 09:05 | |
| Introducing Toast | 00:02:06 | 2023-04-03 09:00 | |
| Sourdough | 00:25:13 | 2023-03-31 12:29 | |
| Mascara | 00:26:15 | 2023-03-23 14:00 | |
| Toothpaste | 00:25:57 | 2023-03-16 14:00 | |
| Herbal Sleep Aids | 00:27:25 | 2023-03-09 14:00 | |
| Mattresses | 00:26:59 | 2023-03-02 14:00 | |
| Conditioners and Heat Protection Products | 00:27:07 | 2023-02-23 14:00 | |
| Bottled Water | 00:26:41 | 2023-02-16 14:00 | |
| Painkillers | 00:26:24 | 2023-02-09 14:00 | |
| Eco Laundry Products | 00:28:16 | 2023-02-02 13:30 | |
| Petrol | 00:27:05 | 2023-01-26 14:00 | |
| Energy Drinks | 00:26:40 | 2023-01-19 14:00 | |
| Shampoo | 00:25:49 | 2023-01-12 14:00 | |
| Cold Defence Nasal Sprays | 00:23:11 | 2023-01-05 14:00 | |
| Introducing Just One Thing - with Michael Mosley (Series 4) | 00:01:52 | 2022-12-31 09:00 | |
| Batteries | 00:26:33 | 2022-12-15 14:45 | |
| Perfume | 00:29:14 | 2022-12-08 13:29 | |
| Razors | 00:29:23 | 2022-12-01 14:00 | |
| Collagen Supplements | 00:29:21 | 2022-11-24 14:17 | |
| Wake Up Lights & SAD Lamps | 00:32:52 | 2022-11-17 13:30 | |
| Portable Heaters | 00:28:48 | 2022-11-10 13:57 | |
| Natural Deodorants | 00:27:15 | 2022-11-03 13:30 | |
| Bonus Episode: Sliced Bread Meets All Consuming | 00:05:50 | 2022-08-25 13:28 | |
| Compression leggings, Bath salts, Water softeners and filters | 00:27:51 | 2022-08-18 13:32 | |
| Dog food, Diet fizzy drinks, Mouthwash | 00:25:58 | 2022-08-11 13:32 | |
| Paint | 00:27:22 | 2022-08-04 13:30 | |
| Massage Guns | 00:24:58 | 2022-07-28 13:30 | |
| Fat Burning Pills | 00:25:54 | 2022-07-21 13:30 | |
| Sunglasses | 00:24:41 | 2022-07-14 13:30 | |
| Manuka Honey | 00:23:15 | 2022-06-30 14:18 | |
| Air Fryers | 00:30:14 | 2022-06-23 13:51 | |
| Air Purifiers | 00:24:43 | 2022-06-16 13:30 | |
| Carbon Negative and Carbon Offsetting | 00:25:25 | 2022-06-09 13:40 | |
| Meal Replacement Drinks | 00:24:51 | 2022-06-02 14:00 | |
| Meal Replacement Drinks | 00:24:51 | 2022-06-02 14:00 | |
| Electric Toothbrushes (& Water Flossers) | 00:24:53 | 2022-05-26 15:04 | |
| Blue Light Filtering Glasses | 00:24:04 | 2022-05-19 13:57 | |
| Personalised Vitamin Plans | 00:24:34 | 2022-05-12 18:08 | |
| Running Shoes | 00:24:31 | 2022-05-05 13:55 | |
| Air Source Heat Pumps | 00:25:01 | 2022-04-28 14:00 | |
| Wagyu Beef | 00:25:15 | 2022-04-22 13:40 | |
| Sustainable Jeans | 00:25:21 | 2022-04-14 14:44 | |
| Electric Cars | 00:29:41 | 2022-04-07 15:06 | |
| Sliced Bread is back! | 00:02:27 | 2022-04-06 11:48 | |
| Noise Cancelling Headphones | 00:20:48 | 2020-05-06 10:30 | |
| Teeth Whitening | 00:22:53 | 2020-04-29 10:30 | |
| Sunscreen | 00:23:47 | 2020-04-22 10:31 | |
| CBD Products (Cannabidiol) | 00:21:54 | 2020-04-15 10:31 | |
| Caffeine Shampoo | 00:29:27 | 2020-04-08 10:31 | |
| We’re back! | 00:00:58 | 2020-04-03 16:28 | |
| Goop Lab Special | 01:07:15 | 2020-01-24 22:45 | |
| Sports pain: Taping | 00:22:38 | 2019-02-27 22:02 | |
| Sports pain: Gels and sprays | 00:34:21 | 2019-02-27 22:00 | |
| Health drinks: Turmeric | 00:20:00 | 2019-02-20 22:14 | |
| Health drinks: Kombucha | 00:26:48 | 2019-02-20 22:10 | |
| Winter bugs: Vitamin C and zinc | 00:24:36 | 2019-02-13 21:02 | |
| Winter bugs: Hand sanitisers | 00:32:22 | 2019-02-13 21:00 | |
| Skincare: Activated charcoal | 00:20:11 | 2019-02-06 22:15 | |
| Skincare: Collagen | 00:24:50 | 2019-02-06 22:14 | |
| Welcome to The Best Thing Since Sliced Bread? | 00:02:24 | 2019-02-05 17:32 |