380- Mannequin Pixie Dream Girl

99% Invisible

• Episode: 380- Mannequin Pixie Dream Girl
• Website: 99% Invisible
• Feed URL: http://feeds.99percentinvisible.org/99percentinvisible
• Duration: 00:41:23
• Published: 2019-11-27 01:42

In the 1930s, Lester Gaba was designing department store windows and found the old wax mannequins uninspiring. So he designed a new kind of mannequin that was sleek, simple, but conveyed style and personality. As a marketing stunt, he took one of these mannequins everywhere with him and she became a national obsession. “Cynthia” captivated millions and was the subject of a 14-page spread in Life Magazine. Cynthia and the other Gaba Girls changed the look and feel of retail stores.

Mannequin Pixie Dream Girl

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