78. Yahoo's Master Brand Builder, Karen Edwards
Internet History Podcast
Most people agree that Yahoo the king of the dot-com-era search sites on the strength of its zany, friendly, ubiquitous brand. The woman responsible for building that brand was Karen Edwards. Karen recounts becoming the first dot-com company to advertise on tv, seeking out βnear-surfersβ and marketing an internet company in an era where many people didnβt know what the internet even was.
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