Business Wars

Boeing vs Airbus - An Unholy Alliance | 4

Business Wars

It’s the late 1980s and following the A320 crash at the Habsheim Air Show in eastern France, the safety of Airbus’s computerized flight system is being called into question. But Boeing’s got troubles too. Airlines aren’t warming to its latest product proposal, it’s losing market share, and Airbus is plotting a strike against its iconic 747 jumbo jet. So with the pressure mounting, the American giant is preparing a series of a high-risk manoeuvres designed to outwit the European competition and defend its status as the king of commercial aircraft.


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