The North Face vs Patagonia - Blazing Trails | 2

Business Wars

• Episode: The North Face vs Patagonia - Blazing Trails | 2
• Website: Business Wars
• Feed URL: https://rss.art19.com/business-wars
• Duration: 00:26:10
• Published: 2020-03-30 11:00

It’s 1970 and The North Face’s new owner Hap Klopp is on a mission to turn the dirtbag outdoor store he bought into an industry trailblazer. But with outdoor activity still a niche pastime, he’s going to have to do more than create gear – he’s going to have to create a market too.

But Klopp’s not the only one tapping into new opportunities. Climbing equipment maker Yvon Chouinard is about to make a chance discovery in Scotland. It will lead him into the apparel business through a new venture called Patagonia.

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