Software Engineering Daily

Ad Industry with Bob Hoffman

Software Engineering Daily

Online advertising is heavily affected by a set of delusions and fraudulent practices that few people in the adtech industry have an interest in stopping. This is the curious, perverse nature of the world of online media. Some of the online advertising we see fulfills its job, when an ad successfully conveys a meaningful message from a marketer to a consumer. But there are reasons to be extremely skeptical of

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