Pictures to Paint of a Better Future

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

• Episode: Pictures to Paint of a Better Future
• Website: Future Commerce Podcast: eCommerce, DTC and Retail Strategy
• Feed URL: https://rss.simplecast.com/podcasts/2042/rss
• Duration: 00:47:27
• Published: 2020-06-12 13:00

Diversity and Transparency

• It’s important to instill trust into diverse founders.
• Transparency in businesses allows for a culture to be built that is proud to be shared.
• Instagram account Pull Up or Shut Up has held brands accountable for their diversity numbers and has had many brands go transparent in their diversity numbers.
• “The culture of your business is built in your first five hires.” A brand’s culture is naturally built through the employees and their diverse backgrounds and perspectives.
• Aiding in diverse brand visibility like this Twitter feed of Black owned candle companies helps to bring unification.

Gradually, then Suddenly

• Hemingway’s “Gradually, then suddenly” quote applies to commerce as well as civil rights.
• Instead of government leadership and direction, the private sector has stepped forward to unite people in solving problems.
• It’s important to stay connected in your local and digital communities - commerce connects people. There is power in retail and merchant classes to effect change locally. This is also why it’s important to be diverse - because every person involved changes the culture.
• There is a massive importance in being hopeful and looking for positive change in the future. Using your own vision and your own intentionally created brand culture, you create the future you want to see through that culture, commerce, and technology.

Brands Mentioned

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