Business Wars

Uber vs Lyft | Damage Control | 5

Business Wars

February 2017, Super Bowl Sunday. Uber CEO Travis Kalanick is taking a black car home when he gets in an altercation with the driver. LIttle does he know, the entire exchange has been captured on a dashcam recording. And when it goes viral, Kalanick will have to fight for his reputation — and his job. 

Lyft, meanwhile, spies an opening. As sexual harassment scandals plague their rival and users move to #DeleteUber, John Zimmer and Logan Green finally have a chance to really capitalize on their “good guy” reputation.

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