Future Commerce Podcast: eCommerce, DTC and Retail Strategy

“The Plan Was Always to Go Back to Membership” - feat. Jeremy Cai - CEO at Italic

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

We talk with Jeremy Cai, CEO of Italic. We discuss what Italic is and how it is different than other DTC brands today.

ITALIC

  • Italic offers subscription memberships with access to a thousand plus products at-cost - stepping away from mark-up retailing.
  • Italic is moving less in a brand specific, single category product direction and more into a value driven lifestyle.
  • Italic’s ‘secret’ lies in partnering with manufacturers instead of treating them as vendors.

WHY IT WORKS

  • Three primary reasons people purchase from Italic:
  1. Value
  2. Design
  3. Ethics/Sustainability
  • Italic thrives by being able to sell to everyone - including those who buy specific brands - by having a wide range of categories to choose from. Italic appeals to the value conscious part of everyone’s shopping behavior.
  • Investing in data, reporting, and understanding metrics early on in a start-up can be extremely beneficial by being able to be adaptable. 
     

LINKS

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