From the archives: nudge theory and the psychology of persuasion

Science Weekly

• Episode: From the archives: nudge theory and the psychology of persuasion
• Website: Science Weekly
• Feed URL: https://www.theguardian.com/science/series/science/podcast.xml
• Duration: 00:34:06
• Published: 2020-08-25 06:00

While the Science Weekly team take a summer break, we’re bringing you an episode from the archives – one that seems particularly pertinent as the pandemic continues and governments take a more prominent role in our day-to-day lives. Back in 2017, Ian Sample investigated how we’re constantly “nudged” to change how we act. Exploring the psychology, history and ethics of nudge theory, Ian spoke to the Harvard Law School professor Cass Sunstein and Dr David Halpern, one of the field’s founders, who is currently advising the UK government on nudging during the coronavirus outbreak. Help support our independent journalism at theguardian.com/sciencepod