Gallo: Godfathers of Wine | Wine is Thicker Than Blood | 6
Business Wars
Itβs the 1980βs and Gallo rockets to the top of the new lucrative wine cooler market with a brilliant ad campaign for its Bartles and Jaymes brand. But long held resentments, buried secrets and lurking distrust bubble up to the surface when the βunknown Gallo brother,β Joe, Jr., launches a cheese business under the label of Joseph Gallo. Now Ernest, Julio and Joe Jr. fight a final bitter trademark battle in court over the family fortune and legacy.
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