Business Wars

Denim Wars | The Unravelling | 6

Business Wars

It's 1999 and Levi's is a company in trouble. It's drowning in debt, out of fashion, and hobbled by sub-par distribution.

But while Levi's searches for a way to make a comeback, a new, fast-growing enemy is out to convince people to abandon jeans altogether.

Listen ad-free on Wondery+ here

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next Episodes


Business Wars

Denim Wars | Lord of the Flies | 5 @ Business Wars

📆 2020-11-16 11:00 / 00:25:19


Business Wars

Denim Wars | From Freak to Chic | 4 @ Business Wars

📆 2020-11-11 11:00 / 00:25:15


Business Wars

Denim Wars | Storming the Castle | 3 @ Business Wars

📆 2020-11-09 11:00 / 00:23:38


Business Wars

Denim Wars | Old Western Blues | 2 @ Business Wars

📆 2020-11-04 11:00 / 00:24:04