Business Wars

Encore: Hasbro vs Mattel | Dream Doll | 1

Business Wars

Itโ€™s the late 1940s and two small toymakers are taking their first uneasy steps. The names of these young hopefuls are Hasbro and Mattel. Oneโ€™s an offshoot of a pencil manufacturer. The other a husband-and-wife garage start-up. 

But toy-making, they soon discover, is an unexpectedly cutthroat business. If either of these companies hopes to survive--let alone succeed--theyโ€™re going to need to get creative. Disrupting the embedded and experienced kingpins of Toyland, will require them to take chances on TV, potatoes, Mickey Mouse and one particularly risquรฉ novelty doll from Germany.

This episode originally aired on March 20, 2019. 

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