Estée Lauder vs L'Oréal | Skin in the Game | 3

Business Wars

• Episode: Estée Lauder vs L'Oréal | Skin in the Game | 3
• Website: Business Wars
• Feed URL: https://rss.art19.com/business-wars
• Duration: 00:26:33
• Published: 2021-02-10 11:00

It’s 1962, and Estée Lauder is on fire, with well-received new products helping solidify their position as the top high-end makeup brand. But Revlon is hot on their tails, and to fend off the threat the Lauders decide to develop a new brand: Clinique. With this line of hypoallergenic products for sensitive skin, they’ve unlocked a new customer base. But initial sales are disappointing, and as cash flow takes a nosedive, they must quickly determine how to fix their marketing approach.  

Meanwhile, a young female copywriter pens a new slogan for L'Oréal that will go down in advertising history and send the company on a bright new path.

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