Itβs the 1950s in Kentucky and Harland Sanders faces bankruptcy once again. 65-years-old, broke, unemployed and desperate, he barnstorms the country, living out of his car, selling his secret fried chicken recipe to restaurant and diner owners. Franchising is a new concept and itβs hard going, but Sanders makes an invaluable convert of Pete Harman, a Utah restaurateur, who becomes his first franchisee. Harman creates the icons of the Kentucky Fried Chicken brand, including its name, and becomes a lifelong champion of the company. Meanwhile in Atlanta, a local airline presents Truett Cathy with a surplus of boneless chicken, which he slips into a bun and turns into pure southern fried chicken gold.
Pre-order our new book The Art of Business Wars now before it is released on April 13.
Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.
Support us by supporting our sponsors!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
π 2021-03-30 09:05 / β 00:03:15
π 2021-03-29 18:30 / β 00:05:44
π 2021-03-29 11:00 / β 00:20:59
π 2021-03-24 10:00 / β 00:22:56
π 2021-03-22 10:00 / β 00:21:49