[Step by Step] How Can I Turn Customer Segments into Personal Connections? (feat. Ben Parr, President and Co-Founder of Octane AI and Jason Wong, Doe Lashes & Wonghaus Ventures

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

• Episode: [Step by Step] How Can I Turn Customer Segments into Personal Connections? (feat. Ben Parr, President and Co-Founder of Octane AI and Jason Wong, Doe Lashes & Wonghaus Ventures
• Website: Future Commerce Podcast: eCommerce, DTC and Retail Strategy
• Feed URL: https://rss.simplecast.com/podcasts/2042/rss
• Duration: 00:45:56
• Published: 2021-04-08 13:00

🎶Let’s get personal, personal...🎶 But seriously, we have this bad habit in eCommerce to turn customers into segments and numbers and forget that they’re people. Ben Parr, President and Co-Founder of Octane AI and Jason Wong, of Doe Lashes & Wonghaus Ventures join the show to talk about making segments personal, organic, and engaging for the customer. Listen Now!