Business Wars

KFC vs Chick-fil-A | The Fried Chicken Future | 7

Business Wars

After decades in KFCโ€™s shadow, Chick-fil-A rode a wave of chicken sandwich obsession to industry dominance. But for how long? Will consumers tire of the relative simplicity of fried chicken in between two pieces of bread? For more on the emergence of the chicken sandwich as fast foodโ€™s favorite son, we speak to Nick Wiger โ€” writer, comedian, and host of the Doughboys podcast. Wiger gets to the bottom of the chicken trend, speculates on whatโ€™s next at the drive-thru, and discusses whether or not plant-based protein has a place on the menu.

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