Bacardi vs Pernod Ricard | Does Cuba Still Love Havana Club? | 7

Business Wars

• Episode: Bacardi vs Pernod Ricard | Does Cuba Still Love Havana Club? | 7
• Website: Business Wars
• Feed URL: https://rss.art19.com/business-wars
• Duration: 00:25:06
• Published: 2021-08-04 11:00

For Cubans, rum is more than just a drink. It's become a symbol of identity, culture and politics, and each bottle has a lot to say — especially when it's labeled "Havana Club." 

As Bacardi and Pernod Ricard battle it out in court to determine the true owner of this traditional Cuban liquor brand, there is a larger cultural and geopolitical conversation unfolding. 

To dive into this discussion, we spoke to Professor Lillian Guerra, a Cuban-American historian and Director of the Cuba Program at the University of Florida. She talks about Cuban economics, culture and policy as they relate to Bacardi, Pernod Ricard and Havana Club — and she's revealing her take on who has the real stuff.

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