474. All You Need Is Nudge

Freakonomics Radio

• Episode: 474. All You Need Is Nudge
• Website: Freakonomics Radio
• Feed URL: http://feeds.feedburner.com/freakonomicsradio
• Duration: 00:58:48
• Published: 2021-09-09 05:00

When Richard Thaler published Nudge in 2008 (with co-author Cass Sunstein), the world was just starting to believe in his brand of behavioral economics. How did nudge theory hold up in the face of a global financial meltdown, a pandemic, and other existential crises? With the publication of a new, radically updated edition, Thaler tries to persuade Stephen Dubner that nudging is more relevant today than ever.