“Millennial Golden Corral”, Expo East, and FOMO in DTC CPG (feat. Kendall Dickieson, DTC and CPG Nerd)

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

• Episode: “Millennial Golden Corral”, Expo East, and FOMO in DTC CPG (feat. Kendall Dickieson, DTC and CPG Nerd)
• Website: Future Commerce Podcast: eCommerce, DTC and Retail Strategy
• Feed URL: https://rss.simplecast.com/podcasts/2042/rss
• Duration: 01:01:43
• Published: 2021-10-01 13:00

“If only there were a way to sample new products... in a warehouse of some sort?”

• If you’re not an influencer or active on social media, how can you sample a product as a consumer? How cool would it be if there was a way to get into a warehouse with every product available for sample! 
• “We need the raw, realistic community members, not influencers, sharing the content and saying, "these are my thoughts and this is how much better it is.’’ The people need to hear that. “-Kendall
• As consumers we often chase the newest luxury items, because we enjoy it. But we also chase experiences. What if we chased a different experience because we enjoyed doing things differently? 
• “It’s not just the product that’s the whole experience, but the ritual behind it. If you can create an experience at home and you’re willing to trade that off, there’s an equating experience behind it. ” -Brian
• Brands that are exceeding are creating incredible customer experiences. From ordering, to social media presence, to the delivery at their door. When a brand creates an experience, they create loyalty. 
• The two major modalities that consumers fall into are seeking something new or stocking up on something trusted. Consumers find themselves behaving in both modes in the same category, but with different brands. 
• “Part of the experience of doing business with a customer is to try to get them to purchase on the terms they want and not the terms you want them to.” -Phillip

Associated Links:

• Learn more about Kendall Dickieson, the FlexibleFoodie
• Brands mentioned in this episode: Gooey, Dandies, Cometeer, Canopy
• Our episode with Pashmina Lalchandani from Bar & Cocoa
• The Senses piece on $32 PB&J and the Luxury inflection point
• Original research by Rightpoint: Stocking Up and Seeking Out
• Get our latest report: Nine by Nine
• Subscribe to Insiders

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