Future Commerce Podcast: eCommerce, DTC and Retail Strategy

The Big Show Must Go On (The Top 5 Takeaways from NRF 2022)

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

A Pop-Up Amazon Go?

  • Overall, health safety was top of mind for everyone
  • “The safety protocols and the vaccine protocols worked very well for this event, and I think it proves we can have large scale events even if they're lightly attended.” - Phillip
  • The shining star of NRF ‘22 was the innovative Amazon Go Pop Up Store on the main floor, providing attendees with convenient snacks and needs.
  • Maybe they should consider hosting it a different weekend? Not MLK weekend…
  • “Prior to the 90s, there was the age of clientele and glamor to retail that NRF to some degree represented.” - Brian
  • “Ecom can be an invisible industry. And you know what that's doing? It's taking the glamor out of the industry.”- Brian

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