Do half of new books really sell fewer than twelve copies?
More or Less: Behind the Stats
A US government lawyer recently caused a stir in the publishing world when he said during a high profile legal trial that half of all new trade titles β books aimed at a general audience - sell a dozen copies or less. Tim Harford investigates with the help of Kristen McLean from the NPD Books group.
Presenter: Tim Harford Producers: Octavia Woodward, Jon Bithrey Editor: Emma Rippon Production Coordinator: Jacqui Johnson Sound Engineer: Graham Puddifoot
(Image: Stack of books on display at the bookstore: bitterfly/Getty)
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