A chat with the leader of Starbucks for 21 years: Howard Behar

Entrepreneurs on Fire

• Episode: A chat with the leader of Starbucks for 21 years: Howard Behar
• Website: Entrepreneurs on Fire
• Feed URL: http://entrepreneuronfire.libsyn.com/rss
• Duration: 00:25:22
• Published: 2016-09-20 09:30

Howard retired from Starbucks after 21 years, where he led both the domestic business, as President of North America, and was the founding President of Starbucks International. He participated in the growth of the company from 28 stores to over 15,000. He has written two books: The Magic Cup and It's Not About the Coffee.

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