Adchain with Ken Brook
Software Engineering Daily
Online advertising is a system of transactions that involve many different players. The user visits a publisherโs website; the publisher notifies an exchange that the user is on the website; the exchange presents an opportunity to a marketplace that can buy that opportunity to show the end user the ad. And this a simple example. The transactions in online advertising are as opaque and rife with fraud as Wall StreetโbutNext Episodes
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