a16z Podcast: Trigger, Action, Reward, Investment -- Four Steps for Habit-Forming Products

a16z Podcast

• Episode: a16z Podcast: Trigger, Action, Reward, Investment -- Four Steps for Habit-Forming Products
• Website: a16z Podcast
• Feed URL: http://feeds.soundcloud.com/users/soundcloud:users:62921190/sounds.rss
• Duration: 00:20:24
• Published: 2014-09-15 23:15

Nir Eyal and Product Hunt's Ryan Hoover, the authors of "Hooked, How to Build Habit-Forming Products," discuss the theory and practice of the book as the publish date of a new edition approaches. Nir lays out the four steps integral to any habit-forming product -- trigger, action, reward, investment -- and Ryan describes how those same steps apply to the fast-growing Product Hunt.