Cast List: How to Change Someone’s Behavior with Minimal Effort

How to Change Someone’s Behavior with Minimal Effort

HBR IdeaCast

Episode: How to Change Someone’s Behavior with Minimal Effort
Website: HBR IdeaCast
Feed URL: http://feeds.harvardbusiness.org/harvardbusiness/ideacast
Duration: 00:16:54
Published: 2014-11-07 00:09

Steve J. Martin, coauthor of "The Small Big: Small Changes That Spark Big Influence," on the little things that persuade.

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