Cast List: Does Your Sales Team Know Your Strategy?

Does Your Sales Team Know Your Strategy?

HBR IdeaCast

Episode: Does Your Sales Team Know Your Strategy?
Website: HBR IdeaCast
Feed URL: http://feeds.harvardbusiness.org/harvardbusiness/ideacast
Duration: 00:19:41
Published: 2014-10-02 18:55

Frank Cespedes, HBS professor and author of "Aligning Strategy and Sales," explains how to get the front line on board.

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