The Vickery Auction

Data Skeptic

In tomorrow's episode of the podcast, I'll be discussing online ad auction markets with my guest. Many of these ad serving platforms run as a real time auction, and a good deal of study has gone into deciding on the best mechanism for running those auctions. By mechanism, I mean the process by which all participants get to offer bids, and the system decides which bid to accept, and what to charge the win

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