Cast List: Who Your Customers Want to Become

Who Your Customers Want to Become

HBR IdeaCast

Episode: Who Your Customers Want to Become
Website: HBR IdeaCast
Feed URL: http://feeds.harvardbusiness.org/harvardbusiness/ideacast
Duration: 00:14:43
Published: 2012-06-14 22:31

Michael Schrage, research fellow at MIT Sloan School's Center for Digital Business and author of the HBR Single "Who Do You Want Your Customers to Become?"

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