Cast List: Make Your Own Culturematic

Make Your Own Culturematic

HBR IdeaCast

Episode: Make Your Own Culturematic
Website: HBR IdeaCast
Feed URL: http://feeds.harvardbusiness.org/harvardbusiness/ideacast
Duration: 00:13:11
Published: 2012-06-01 00:45

Grant McCracken, anthropologist and author of "Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas."

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