Cast List: Why Businesses Need to Think Like the Media

Why Businesses Need to Think Like the Media

HBR IdeaCast

Episode: Why Businesses Need to Think Like the Media
Website: HBR IdeaCast
Feed URL: http://feeds.harvardbusiness.org/harvardbusiness/ideacast
Duration: 00:12:16
Published: 2010-11-05 00:14

Larry Kramer, founder of MarketWatch, Inc., and author of "C-Scape: Conquer the Forces Changing Business Today."

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