Cast List: Ad Fraud In Our Own Backyard with Shailin Dhar

Ad Fraud In Our Own Backyard with Shailin Dhar

Software Engineering Daily

Episode: Ad Fraud In Our Own Backyard with Shailin Dhar
Website: Software Engineering Daily
Feed URL: http://softwareengineeringdaily.com/feed/podcast
Duration: 01:02:46
Published: 2017-04-25 11:00

The online advertising industry is a giant casino. Giant technology companies are the casino owners, online publishers are the casino employees, the brand advertisers are the victims who keep returning to the casino to lose their money, and the small adtech companies are the sharks who make lots of money exploiting the inefficiencies of the system. One of these smaller adtech companies is called eZanga. eZanga sells “pre-filtered traffic.” Pre-filtered

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