Cast List: Consumer Psychology in a Downturn

Consumer Psychology in a Downturn

HBR IdeaCast

Episode: Consumer Psychology in a Downturn
Website: HBR IdeaCast
Feed URL: http://feeds.harvardbusiness.org/harvardbusiness/ideacast
Duration: 00:11:20
Published: 2009-03-20 03:25

John Quelch, Harvard Business School professor and coauthor of the HBR article "How to Market in a Downturn."

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