Cast List: In a Recession, Provoke Your B2B Customers

In a Recession, Provoke Your B2B Customers

HBR IdeaCast

Episode: In a Recession, Provoke Your B2B Customers
Website: HBR IdeaCast
Feed URL: http://feeds.harvardbusiness.org/harvardbusiness/ideacast
Duration: 00:12:00
Published: 2009-03-13 01:31

Philip Lay and Todd Hewlin, managing directors at TCG Advisors and coauthors of the HBR article "In a Downturn, Provoke Your Customers."

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