How I Built This with Guy Raz

Lady Gaga & Atom Factory: Troy Carter

How I Built This with Guy Raz

As a kid, Troy Carter dreamed of being a rapper, but soon discovered he was a better manager than a musician. He took Lady Gaga from obscurity to stardom – helping shape both her music and her brand. Then he turned his gift for spotting talent to spotting investment opportunities with his company Atom Factory.

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