Low-Risk, High-Reward Innovation

HBR IdeaCast

• Episode: Low-Risk, High-Reward Innovation
• Website: HBR IdeaCast
• Feed URL: http://feeds.harvardbusiness.org/harvardbusiness/ideacast
• Duration: 00:23:18
• Published: 2017-05-04 21:05

Wharton professor David Robertson discusses a "third way" to innovate besides disruptive and sustaining innovations. He outlines this approach through the examples of companies including LEGO, GoPro, Victoria's Secret, USAA, and CarMax. It consists of creating a family of complementary innovations around a product or service, all of which work as a system to carry out a single strategy. Robertson's the author of "The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation."