Analysis

Implicit Bias

Analysis

Do we unconsciously harbour racist and sexist attitudes? Far fewer people are explicitly racist than a couple of decades ago. They won't express or admit to racist sentiments. But what happens beneath the conscious level? In recent years there has been an explosion in research into what's called implicit bias. David Edmonds discovers that big business is taking the idea very seriously. He asks: does it stand up to scrutiny? Producer: Ben Carter.

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