Future Commerce Podcast: eCommerce, DTC and Retail Strategy

"The Persuadables" - A Viant Study Review (w/ Richard Kestenbaum)

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

A new Viant study shows that "passive commerce" can persuade customers away from CPG loyalty brands. We break open the data and go deep with Richard Kestenbaum, a Forbes Retail contributor.

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