The Instigator Series: Master Your Message With Melissa Cassera

The Unmistakable Creative Podcast

• Episode: The Instigator Series: Master Your Message With Melissa Cassera
• Website: The Unmistakable Creative Podcast
• Feed URL: https://unmistakablecreative.com/podcast/rss
• Duration: 00:53:49
• Published: 2013-11-13 09:00

This week, we’re unveiling the speakers of our first in-person event, The Instigator Experience. Our eighth Instigator is the PR/mainstream media rockstar Melissa Cassera. Here are some highlights from our chat:

• The Key Criteria that Make Your Blog Ready for Mainstream Media
• Why You Need to Think of Your Business as an A-List Business
• How to Find the Ideal Client/Reader for Your Business/Blog
• A Powerful Exercise to Prepare You for Media Coverage
• The Importance of Having a Killer Brand 
• Why You Need a Way of Capturing the Information from New Visitors
• A Tactical Guide to Creating a Full-Blown 12-Month Media Campaign 
• Why You Need to Create a List of Media Competitors
• How to Build Relationships with Journalist and Media Personnel
• Finding Hooks to Get Your Story into the Mainstream Media

Melissa Cassera is a publicity rockstar, actress, and TV spokesperson who turns business owners into celebrities. She’s a premium cable addict and obsessed with anything pumpkin. You can follow her on twitter @casseracomm. Download a copy of Melissa’s VIP Customer Worksheet.