Building an Ecosystem for Your Life and Career with Michael Fishman
I came across Michael Fishman by way of my friend Clay Hebert. When Clay refers a guest to the show, I take him very seriously because every single person he's sent me to share with you guys has been absolutely stellar. Michael was no exception. In this interview we get into a deep discussion about language, behavioral change, and much more.
Here are some highlights from our chat:
- An Early Look at Michael's Work with Health and Wellness Brands

- Why Human Nature is the Driving Force Behind Marketing
- Looking for Qualitative Insights in Quantitative Information
- Translating Data and Insights into Messaging, Content, and Branding
- The Power of Offering Access to an Outcome for Your Readers
- How Language Shifts What's Actually Possible in Your Work
- Exploring the Real Definition of Integrity and Self-Reliance
- A Look into Michael's Framework for How He Does Client Work
- Why Jargon is Killing the Marketing for Your Business
- How Michael Increased an Opt-In Rate by Over 400%
- Getting Past Your Lack of Credentials to Build a Strong Brand
- Creating Positive Feedback Loops within Your Ecosystem
- Key Insights into Angel Investing and Making the Right Ones
- A Look into the Planning of BehaviorCon
- The Private Dinners that Have Resulted in Organic Magic
Tweetable Insights Include:
- I don't say I can't because if I can't I'm a victim of some external circumstance (Click to Tweet)
- Integrity is doing what you say you'll do even when nobody is looking (Click to Tweet)
- You want to lead with generosity everywhere you go (Click to Tweet)
Michael Fishman is an advisor to health and wellness brands and personalities, a Consumer Health Summit founder, co-founder of BehaviorCon, speaker, and angel investor. You can follow him on twitter @MichaelFishman.
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