Creating a Marketing Ecosystem for Your Business with John Jantsch

The Unmistakable Creative Podcast

• Episode: Creating a Marketing Ecosystem for Your Business with John Jantsch
• Website: The Unmistakable Creative Podcast
• Feed URL: https://unmistakablecreative.com/podcast/rss
• Duration: 00:58:36
• Published: 2013-02-13 09:00

John Jantsch has been around the marketing world for quite a while. He's  been a blogger since 2003 , written multiple books, and become a household name in the world of social media. Here are some highlights from our chat:

• A Look at How John Turned His Services into Online Courses 
• Key Insights on Making Career Transitions
• The Importance of Having an End Goal in Your Work 
• A Look at How to Narrow Down Your Ideal Client
• Identifying Your Unprofitable Clients 
• What the Blogsphere Looked Like in 2003
• The Importance of Analyzing Social Media Tools in the Context of Your Customer
• How to Leverage Your Network to Land Clients
• The Power of Documenting the Processes in Your Business
• Leveraging a Tiered Pricing Structure to Attract Customers 
• How to Use Online Events to Get Customers into Your Business
• A Look into Turning a Methodology into a Certification Process
• What Has Made the Duct Tape Marketing Network So Successful

Tweetable Insights Include:

• Build your community before your need it (Click to Tweet)
• The priority of what not to do is more important than what to do (Click to Tweet)
• The #1 way to generate more referrals is to be more referable (Click to Tweet)

John Jantsch is a small business marketing consultant, speaker and author of Duct Tape Marketing, The Referral Engine, and The Commitment Engine. You can follow him on twitter @ducttape. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes.