The Unmistakable Creative Podcast

How Technology Kills Creativity with Ameena Falchetto

The Unmistakable Creative Podcast

A few weeks ago, Ameena decided to do something really crazy and go on a social media blackout. What did that mean? She essentially disappeared from the social web for nearly three weeks to see what the impact would be on her business. It was really interesting to hear about the impact that it had on her business. Here are some highlights from our chat:
  • Why Social Media Was Causing Ameena to Waste Time 
  • How Businesses in Europe Take 11 Weeks Off Every Year
  • The Impact the Blackout Had on Ameena's Ability to Create
  • Why Ameena Didn't Read Any Other Blog Other Than Her Own
  • Why You Can't Confuse Activity with Accomplishment
  • The Diminishing Return on Your Ability to Produce Magic
  • How Excessive Consumption Kills Your Own Voice
  • Why She Shelved a Project After She Made a Significant Amount of Progress
  • Looking Beyond Your Resume and Current Skills to Find Your Greatest Gifts
  • Why Your Products/Services Have to Serve Your Ultimate Purpose
  • How Turning Your Passion into Your Business Can Kill Your Love For It
  • Why Failure is Relative and Most People Don't Even Notice
  • How Sitting in Front of the Computer is Killing Your Creativity
  • Why We're All Visual Learners to Some Degree
  • The Branding Overhaul of Ameena's Website and Business
  • Why People Who Are Wildly Successful Online Are Successful Offline
Tweetable Insights and Quotes Include:
  • I'm here to blog for dough not show  (Click to Tweet)
  • The only number that counts is the one in your bank (Click to Tweet)
  • Just Because You're Busy, It doesn't Mean You've Achieved Anything (Click to Tweet)
  • Most People Price Themselves Way Below What They Deserve (Click to Tweet)
  • I live for the success of my clients (Click to Tweet)
  • It's about looking at the skill set you love and bringing it forward (Click to Tweet)
Ameena Falchetto is a straight up, candid marketing consultant. She is changing the world one Brand Identity Visualisation at a time. She is the wife of former guest John Falchetto. You can follow her on twitter @AmeenaFalchetto. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Next Episodes