How Technology Kills Creativity with Ameena Falchetto
A few weeks ago, Ameena decided to do something really crazy and go on a social media blackout. What did that mean? She essentially disappeared from the social web for nearly three weeks to see what the impact would be on her business. It was really interesting to hear about the impact that it had on her business.
Here are some highlights from our chat:
- Why Social Media Was Causing Ameena to Waste Time

- How Businesses in Europe Take 11 Weeks Off Every Year
- The Impact the Blackout Had on Ameena's Ability to Create
- Why Ameena Didn't Read Any Other Blog Other Than Her Own
- Why You Can't Confuse Activity with Accomplishment
- The Diminishing Return on Your Ability to Produce Magic
- How Excessive Consumption Kills Your Own Voice
- Why She Shelved a Project After She Made a Significant Amount of Progress
- Looking Beyond Your Resume and Current Skills to Find Your Greatest Gifts
- Why Your Products/Services Have to Serve Your Ultimate Purpose
- How Turning Your Passion into Your Business Can Kill Your Love For It
- Why Failure is Relative and Most People Don't Even Notice
- How Sitting in Front of the Computer is Killing Your Creativity
- Why We're All Visual Learners to Some Degree
- The Branding Overhaul of Ameena's Website and Business
- Why People Who Are Wildly Successful Online Are Successful Offline
Tweetable Insights and Quotes Include:
Ameena Falchetto is a straight up, candid marketing consultant. She is changing the world one Brand Identity Visualisation at a time. She is the wife of former guest John Falchetto. You can follow her on twitter @AmeenaFalchetto.
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