How to Build a Media/PR Campaign for Your Business

The Unmistakable Creative Podcast

• Episode: How to Build a Media/PR Campaign for Your Business
• Website: The Unmistakable Creative Podcast
• Feed URL: https://unmistakablecreative.com/podcast/rss
• Duration: 00:50:08
• Published: 2012-05-28 12:00

Every now and then, we get a guest who gives us an interview that’s so packed with value that it could be a product of its own. When Melissa emailed me about being a guest on BlogcastFM, I knew she’d have a lot to share with you guys. But by the end of the interview, I was blown away by how much she packed into this hour. So take notes and listen closely. Melissa was one of the most knowledgable guests we’ve had on the subject  of getting media attention for your business. Here are some highlights from our chat:

• The Key Criteria that Make Your Blog for Ready for Mainstream Media
• Why You Need to Think of Your Business as an A-List Business
• How to Find the Ideal Client/Reader for Your Business/Blog
• A Powerful Exercise to Prepare You for Media Coverage
• The Importance of Having a Killer Brand 
• Why You Need a Way of Capturing the Information from New Visitors
• A Tactical Guide to Creating a Full-Blown 12-Month Media Campaign 
• Why You Need to Create a List of Media Competitors
• How to Build Relationships With the Journalist and Media Personnel
• Finding Hooks to Get Your Story into the Mainstream Media

Melissa Cassera is a publicity rockstar, actress, and TV spokesperson who turns business owners into celebrities. She's a premium cable addict and obsessed with anything pumpkin. You can follow her on twitter @casseracomm. Download a copy of Melissa's VIP Customer Worksheet.  If you liked this article, would you share it with your friends? Just click here to post it to Twitter. One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.