Laura Belgray on The Biggest Copywriting Mistakes Bloggers Make, Killer About Pages, and Injecting Personality into Your Writing

The Unmistakable Creative Podcast

• Episode: Laura Belgray on The Biggest Copywriting Mistakes Bloggers Make, Killer About Pages, and Injecting Personality into Your Writing
• Website: The Unmistakable Creative Podcast
• Feed URL: https://unmistakablecreative.com/podcast/rss
• Duration: 00:42:43
• Published: 2012-01-19 12:00

Originally published March 21, 2011. Republished as a BlogcastFM Classic on January 19, 2012. I came across Laura just a few weeks back on twitter, when I put out a question about writing copy for my speaking page. Laura actually said she had been a BlogcastFM listener and when I saw what she was up to, I  got her scheduled for an interview right away. I’ve been dying to get a skilled copywriter on as a guest since it was an area that I myself had tons of questions about. Laura packed this interview with some awesome insights:

• The Biggest Copywriting Mistakes that Bloggers Make
• The Advantages of Being “Late to the Game” in the Blogosphere
• Why Research Gets You Paralyzed
• How to Write A Killer About Page that Injects Your Personality
• The Keys to Writing Hire Me/Sales Pages  That Convert
• Where Bloggers Go Wrong with Their Content
• Why You Need to Read Blogs Outside of Your Niche to Improve Your Content
• Why You Don’t Necessarily Need a Direction When You First Start Blogging
• Looking to Your Past for Great Content Ideas

Laura Belgray is the owner of Talking Shrimp, a provider of badass copywriting, branding, creative marketing and TV promos. She's also a restaurant-dependent New Yorker and rabid fan of mostly lowbrow TV. At Talking Shrimp, she offers 5 Free Secrets To Non-Sucky Copy, so go check it out. You can follow her on twitter @lbelgray. If you liked this article, would you share it with your friends? Just click here to post it to Twitter.