Why You Should Build Relationships with Competitors: Relationship Marketing with John Falchetto
John Falchetto is somebody I think really epitomizes all of the ideas contained in
Relationship Marketing. I even wrote a few of the chapters based on the way he built his relationship with me. So I figured that it made complete sense to have him on the show to talk about his thoughts on the e-book and how relationships have grown his blog. Here are some highlights:
- Why John Built Relationships with Competitors
- The Importance of Connecting with People You'll Never Do Business With
- Why a Genuine Connection Makes Such a Huge Difference
- The Power of Getting Outside of Your Niche
- Effectively Looking for Common Interests
John Falchetto is the Expat Life Coach and helps expatriate entrepreneurs capture and replicate his success. His last three businesses were started in foreign countries - Egypt, Canada, and the United Arab Emirates - with all the challenges that go with that. He now lives with his wife and daughter in a scenic village in the south of France, but operates globally. You can follow him on twitter @johnfalchetto.