Abby Kerr Talks About Creating an Addictive Brand Identity

The Unmistakable Creative Podcast

• Episode: Abby Kerr Talks About Creating an Addictive Brand Identity
• Website: The Unmistakable Creative Podcast
• Feed URL: https://unmistakablecreative.com/podcast/rss
• Duration: 00:36:39
• Published: 2011-05-09 12:00

Anytime a longtime listener becomes a guest on the show, it makes me feel like celebrating. Abby Kerr has been a BlogcastFM listener since the day we launched the site.  But she hasn't just been a listener. She's been busy making waves - and implementing the ideas and advice of our guests to build a thriving business. Here are just a few highlights from our chat:

• Lessons from the Brick and Mortar World that Apply to the Online World
• The Evolution of Blogging over the Last Two Years
• Why Your Blog Needs to Focus on the User Experience
• Why You Need to Understand the Lifestyle of Your Readers/Clients to Create Content
• The Importance of Identifying Your Right People and How to Do It
• Creating Personas Around Your Readers

Abby Kerr is a brand editor who is a natural born, market-tested tastemaker - an arbiter of what works and why. She helps entrepreneurs up their addictability factor and rule their realm with her business. Abby is a fiction writer, Bravo watcher, and is elatedly working from home and cafés. You can follow her on twitter @abbykerr.