Mark Schaefer on Aligning Business Goals with Your Blog, Embracing Experimentation, and Powerfully Presenting Opposing Viewpoints

The Unmistakable Creative Podcast

• Episode: Mark Schaefer on Aligning Business Goals with Your Blog, Embracing Experimentation, and Powerfully Presenting Opposing Viewpoints
• Website: The Unmistakable Creative Podcast
• Feed URL: https://unmistakablecreative.com/podcast/rss
• Duration: 00:50:52
• Published: 2011-01-31 12:00

I came across Mark Schaefer after a comment he left on one of my posts on Twitip. Then I ran across him again on Mitch Joel's podcast and again during a dinner conversation with another blogger. It was clear that Mark was up to something that we should be paying attention to. Mark packed so much into this conversation that we're going to have to invite him back for a follow episode. Here are just a few of the highlights:

• How his Blog Ended up on the Adage 100 in Less Than 9 months
• Why SEO is an Overrated Blog Strategy (really thought provoking ideas here)
• The Power of Intelligently Challenging Blogging Authorities
• Why Mark Didn’t Blog Under any Set of Objectives
• The Turning Point That Made Mark’s Blog Grow Like Wildfire
• The Importance of Writing from Your Perspective
• The Key to Aligning Your Business Goals to Your Blogging Efforts
• Defining Factors of the 10 Best Corporate Blogs
• Why Embracing Experimentation is at the Core of the Social Web
• Some Amazing Stories of the Impact the Twitter Has Had On People’s Lives

Mark Schaefer has spent more than 28 years in B2B sales, marketing and new product development with global Fortune 100 companies and is a popular authority on social media marketing. He is a respected college educator, business consultant and author of the blog {grow}. You can follow him on twitter @markwschaefer