Why You Can't Pay For Better Advertising Than a Blog With @ScriptPhD

The Unmistakable Creative Podcast

• Episode: Why You Can't Pay For Better Advertising Than a Blog With @ScriptPhD
• Website: The Unmistakable Creative Podcast
• Feed URL: https://unmistakablecreative.com/podcast/rss
• Duration: 00:23:13
• Published: 2010-03-26 11:00

In this interview we take you behind the scenes at a fascinating blog - ScriptPhD.  From being invited to movie premiers, exclusive events to balancing caring for their readership while expanding to new audiences, you'll enjoy this interview with Jovana J. Grbic, PhD.

Some highlights from the conversation include:

• Content is king. You have to have really interesting posts that people want to read
• How they organically grew their writing staff (and were approached by writers to write for them)
• The fine line between staying loyal to your nucleus, while trying to expand to a bigger audience as well
• The first principle of blogging: you are not going to make money for a really, really long time. Work that into your business strategy.
• Why you can't pay for better advertising for your business or expertise than a blog
• Relationships - the key to your success. You don't know who's going to connect you to whom.
• The most profitable way she found to monetize the blog long term - the answer might surprise you.