Advertising Analytics with Jonah Goodhart

Software Engineering Daily

• Episode: Advertising Analytics with Jonah Goodhart
• Website: Software Engineering Daily
• Feed URL: http://softwareengineeringdaily.com/feed/podcast
• Duration: 00:54:38
• Published: 2017-09-16 11:00

Moat is one of the most successful advertising technology companies in history. After building a business from measurement of ad impressions, Moat was sold to Oracle for $850 million. Advertising powers the free content on the Internet. Measurement makes it easier for publishers to monetize their content. At Software Engineering Daily, we know this from firsthand experience. The podcast ecosystem has barely any ability to measure success–and that can make

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